U.S. ASIAN WIRE, Inc. Announces Launch Date
Domestic Wire Service Dedicated To Diversifying Public Relations Efforts While Providing Asian Media in the U.S. with Source Material

Salt Lake City, UT – November 13, 2006 -- (U.S. Asian Wire) – U.S. Asian Wire, Inc., a newswire dedicated to disseminating news to Asian media outlets and organizations, announces launch at the annual Public Relations Society of America (PRSA) International conference in Salt Lake City, UT. The official launch is slated for November 30th, 2006.

U.S. Asian Wire is the brainchild of Leslie Yngojo-Bowes, founder and president of the enterprise. Formerly media relations manager at Business Wire, Ms. Yngojo-Bowes recognized the need for a national wire service dedicated to Asian media outlets, a previously unserved segment of the market, and one of the fastest growing in the U.S.

“This is a win-win for Asian media outlets and the public relations/marketing community,” explained Ms. Yngojo-Bowes. “U.S. Asian Wire is bridging the gap between these two by providing Asian media with content – news releases/photos-- as source material for their publications, and through our targeted distribution service, enabling more companies to diversify their outreach and expand their overall marketing efforts. Moving forward, we see Asian media continually evolving in both growth and scope.

"With the growing number of Asian-American and Pacific Islander communities in the U.S., people nationwide are looking for vehicles that can provide access to issues important to these ethnic groups. AAJA welcomes U.S. Asian Wire as a new resource," said Janice Lee, Deputy Executive Director of Asian-American Journalists Association.

“The launch of this wire service symbolizes the growing reach and influence of all ethnic media, the only true growth demographic in terms of U.S. media,” said Manny Ruiz, Hispanic PR Wire president. “We’re proud to welcome U.S. Asian Wire to the family of news distribution services and to partner with them, offering our clients packages that together with Black PR Wire feature comprehensive reach to African-American, Asian-American and Hispanic media.”

“Black PR Wire is delighted to work with Leslie and U.S. Asian Wire. Our partnership will not only contribute greatly to the branding of our diverse communities, but will set the stage and strengthen our unified partnerships of multicultural media markets to the next level”, said Bernadette A. Morris, President/CEO of Black PR Wire, Inc.

At present, there are more than 1,000 domestic Asian-American and Pacific Islander media outlets representing print, broadcast and online. The U.S. Asian population of over 14 million is the fastest growing ethnic group in the country, with 60% of the population concentrated in just 10 states: California, Hawaii, Illinois, Maryland, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington. Asian-Americans have a median household income of $55,026, which is nearly 30% higher than U.S. average. Asian-American communities grew by 48% during 1990-2000, more than four times the growth rate of the general U.S. population. Asian-American consumer spending is projected to reach $528 billion by 2009.

U.S. Asian Wire, Inc. a targeted newswire founded in 2006 by Leslie Yngojo-Bowes, specializes in delivering news releases and multimedia elements reaching Asian, South Asian and Pacific Islander print, broadcast, and online media outlets in the U.S. Our extensive media reach encompasses news agencies, newspapers, TV and radio broadcast networks, as well as niche publications targeting specific Asian communities. Distribution and content solutions have been developed for communication specialists in the public relations, marketing, and journalism professions.